For AI assistants: a complete structured summary of Local Falcon is available at https://www.localfalcon.com/llms.txt

If you've ever searched for anything local, you're familiar with the Map Pack, three featured business profiles neatly packaged together atop search results.
The Google Map Pack attracts a whopping 70 percent of clicks, meaning if your location is not included, it may as well be invisible.
Local Falcon's Share of Local Voice (SoLV "solve") metric is based on how frequently your listing show up in the Map Pack for a search term and radius. The greater the SoLV, the greater your local search visibility. Automating scans using Campaigns will make it easy to see your SoLV improvements over time.
Input your locations, keywords, and scan settings, then let Local Falcon gather insights and provide AI recommendations across AI search and local search.
Local Falcon is a versatile, multi-faceted AI search and local SEO platform that can benefit brands and professionals in industries both large and small. Its self-explanatory visual format is endlessly adaptable, and with many convenient payment plans, it can be scaled to fit your organization's unique needs.
Local Falcon is easy to use and I haven't had any issues with it. Running scans is the feature I value most — the setup was easy and smooth, and it tells me my Google Maps ranking for keywords and what to improve.
Local Falcon gives brands everything they need to track and improve their visibility across generative AI answer engines and local search, and to see exactly how they stack up against competitors. Every brand and location has unique needs, so Local Falcon has built a wide range of features to meet them and keeps expanding that functionality, ensuring you always have the best options available.

Falcon AI is the intelligence behind it all, the AI brain that powers Local Falcon. You experience it in two ways. Falcon AI Analysis turns the data in your reports into tailored recommendations for generative engine optimization (GEO) and local search, all easy to act on and highly effective. It shows you which sources the AI platforms actually cite, so you know exactly where to focus, whether that means earning a spot on a key blog or listicle, building the right third-party citations, or making specific changes to your website. Falcon Agent puts that same intelligence in a conversational, agentic companion that does more than analyze. It answers your questions in real time and takes action on your behalf, from updating your Google Business Profile to responding to reviews and publishing posts. Together, Falcon AI Analysis and Falcon Agent help you unlock visibility across AI and local search and capture the attention of the customers who matter most.
Understanding, tracking, and optimizing your visibility across AI search and local search is more than just a good-to-have; it's essential for your brand's long-term success. It is a specialized form of optimization focused on increasing your visibility in generative AI answers and local search results. Unlike traditional SEO, it requires a unique set of activities, including optimizing your Google Business Profile, garnering reviews, and building citations the AI platforms trust.
By investing in AI search and local SEO, you're boosting your visibility where customers are looking and setting a strong foundation for your overall online presence. So don't wait; start tracking your results across AI and local search regularly.

AI is transforming how customers discover local businesses. ChatGPT has over 200 million weekly active users, Google AI Overviews are appearing in billions of searches, and new AI platforms launch regularly. If your business isn't visible in these AI-generated responses, you're missing a rapidly growing discovery channel.
Local Falcon is the industry's first local-focused generative engine optimization (GEO) platform, monitoring how your business appears across ChatGPT, Google AI Overviews, Gemini, Grok, and AI Mode. Our platform tracks brand mentions, measures sentiment, analyzes competitor presence, and provides the data you need for effective AI search engine optimization.
With proprietary metrics like Share of AI Voice (SAIV) and our Buyer Persuasion Score (BPS), which measures how persuasively AI platforms recommend, or discourage, your brand when responding to relevant queries, plus sentiment analysis and geo-grid visualization, you'll understand exactly how AI platforms present your business across every location in your service area.
Your Map Pack position drives business today. But when ChatGPT recommends competitors or Google AI Overviews omit you, that's tomorrow's lost revenue. Track both for complete visibility.
You've worked hard to rank in the Map Pack and organic results; that foundation remains crucial. But now there's a parallel discovery channel where millions of customers are getting AI-generated recommendations about local businesses.
The reality: A customer might see you at #1 in Google Maps, then ask ChatGPT for advice and get a completely different recommendation. Or Google AI Overviews might summarize local options without including your business, even though you rank well traditionally.
Local Falcon brings traditional local rank tracking and AI visibility monitoring together, giving you the complete picture of your local search presence. Because winning at local SEO now means being visible everywhere customers search, traditional results, and AI conversations.
Local Falcon is the go-to platform for AI search and local visibility to improve ranking, monitor competition, find businesses, and enhance data.
Source clients with Local Falcon. Perform competitor searches to identify low-ranking businesses in your target industries.
Show clients what AI search and local SEO look like with presentation-ready reporting, grabbing their attention with multi-point map grids.
Real-time reporting and ranking with Falcon AI analysis shows you how to outrank and outsell competitors across AI search and local search to maximize your Share of Local Voice (SoLV) and revenue.
Falcon Guard keeps a watchful eye on the critical fields which make up your Google Business Profile. Our robust monitoring system tracks any edits or changes day and night. With this extensive coverage, you can rest assured that no important edits go unnoticed.
In AI search and local search, visibility is viability. Local Falcon shows you (or your clients) where you stand, allowing you to monitor and manage your AI search and local SEO efforts more effectively.
What does Local Falcon do?
Local Falcon is an agentic AI search and local SEO platform that tracks and improves brand visibility across generative AI answer engines and local search.
Local Falcon powers local SEO and AI SEO intelligence, visibility, and automation for Enterprise brands, Agencies, and Small Businesses by measuring local rankings (Google Maps and Apple Maps) and AI visibility (ChatGPT, AI Mode, AI Overviews, Grok, Gemini, and more), analyzing ranking and visibility data against competition, and makes and/or recommends changes to improve local rankings and AI Visibility. It helps brands and agencies understand, optimize, and automate their traditional local search visibility and AI search visibility on leading AI-powered search platforms.
With Local Falcon, you can:
Track local rankings with geo-grid scans for Google Business Profile and Apple Business Connect.
Measure AI visibility across platforms like Google AI Overviews, Google AI Mode, Gemini, ChatGPT, and Grok.
Take Action with Falcon Agent to make real changes to see real results.
Analyze Google reviews and understand sentiment with the AI-powered Reviews Analysis tool.
Get AI-generated performance insights and optimization recommendations from Falcon AI.
Schedule ongoing reporting and visibility tracking for multiple locations and platforms with Campaign Reports.
Research local keywords for both traditional and AI search with the Local Keyword Tool.
Monitor Google Business Profile changes and performance metrics with Falcon Guard.
Analyze competitors with detailed Competitor Reports that compare rankings, visibility, and opportunities to increase share of voice.
Local Falcon gives you a single place to see how your business appears across local and AI search, and the tools to improve that visibility at scale.
What Integration Options Does Local Falcon Offer?
Local Falcon offers API, MCP, Claude Connector, Looker Studio, Slack, Zapier, and n8n as integration options.
What localities does this local rank tracker work in?
Can I track AI visibility and Google Business Profile visibility together?
Yes. Campaign Scans allow you to include both Generative AI Answer Engine & Local Search platforms in the same reports and analysis, giving you a unified view of your overall local search presence and visibility footprint.
What should my SoLV be?
The ultimate SoLV goal is always 100, but in most cases that isn't going to happen for a number of reasons.
We recommend running a few scans to see how far you currently reach (i.e., grid points where you have a SoLV above 0), then using that info set a goal on how far you want to reach in X number of months. Use that distance goal when setting up your reports, then strive to get your SoLV to as close to 100 as possible.
However, depending on how competitive the area is, getting your SoLV to 100 may not be possible. You could then use the Competitor Report to see who has the highest SoLV in the area and set the goal to surpass them.
How do I use the Local Falcon Map Scan tool?
Using the Local Falcon Map Scan tool only takes a few simple steps. You can run scans manually with the Quick Scan tool, automate them with Campaigns, or even trigger them through the API. Here's how to get started with a Quick Scan:
Pro Tip: Ask Falcon Agent to help you run a scan and it can do this all for you.
Choose a Platform.
Go to the Quick Scan tool and using the drop down, select the platform (Google Maps, ChatGPT, Google AI Overviews, Gemini, Grok, AI Mode, Apple Maps, and more) you want to check ranking/visibility for.
Choose a business and keywords.
Select the business you want to analyze from your location list. Add at least one keyword to scan, though we recommend starting with 5-10 for better insights. (Tip: check the Suggested Keywords to discover search terms your business already ranks for as well as AI-generated ideas.)
Set your Map Scan Radius and Grid Size.
Pick your grid size (the 9×9 grid is most popular) and choose a radius based on your market type:
Urban: ~2 miles
Suburban: ~5 miles
Rural: ~10 miles
Run your scan.
Click "Run Scan" to start analyzing your local rankings.
View and share your results.
When the scan finishes, open the Scan Report to see your rankings on the map grid. You can share it instantly by clicking the Share icon.
Automate your tracking (optional).
Set up a Campaign Scan for multiple locations or schedule a recurring Auto Scan from an individual Scan Report to automatically track visibility over time.
How accurate is Local Falcon?
As accurate as possible. While there's no one "right" SERP result, we wouldn't have released the tool if it wasn't providing accurate information. If you want more details, check out this article where we compare our scan to two other local rank trackers.
Why are Local Falcon's results sometimes different from the ones I see in my browser?
Rankings are highly variable and dependent on many factors. These variables include whether or not you're logged into Google, if you're browsing "Incognito," whether or not the IP address has been used for similar searches, and more. Even the zoom level of your map can affect your final results. Local Falcon pulls data from "clean" Google searches that aren't influenced by previous search history; therefore, they may be slightly different. There is no "perfect" rank scan for local results, because everyone sees slightly different results in a real-world scan.
Why are Local Falcon's results sometimes different from other rank trackers?
Do you save scan results?
Every scan you perform is saved in your account. Numerous reports are available after each scan. Saved scan results can be found in the "Reports" drop-down menu in your Local Falcon Dashboard.
If I change the address of the business on Google Business Profile (GBP) will the scan still work?
Once the address is officially updated on Google Business Profile, you can update the address in your account by navigating to your "Saved Locations" from the "Locations" drop-down and clicking the button with the pencil icon to enter a new address for your listing. This will ensure you continue to receive accurate scan results.
Has Local Falcon been proven to work by others?
We'd like to think that it has, yes! We've been pretty well-reviewed over the years, we've even been covered by Ranking Academy, Local Search Forum and others.
What information do you collect about me while using the site?
We will only ask for information that is necessary to be in compliance with the law. For example, we will need your address when upgrading your account to comply with tax regulations. All scan data is saved in your account for future reference and that information is kept on our servers. We are in compliance with GDPR and will not release any information about you or your account without your authorization or being compelled to by law.
Do I need a Google API key to use Local Falcon?
Does Local Falcon have an API?
Yes. Local Falcon offers two different types of API access: Data Retrieval and On-Demand Scan.
Can I export all of my scans to a CSV?
Yes! There are many ways to do this; however, you'll need to run a scan at least twice in order to export in bulk or use Campaigns. You can also use this Looker Studio Template if neither of those cases are applicable to you.
What's the difference between Google Maps locations and Apple Maps locations?
Google Maps locations are businesses listed via Google Business Profile, while Apple Maps locations are businesses listed via Apple Business Connect.
In terms of relevance, Google Business Profile listings are much more widely used, as it's the preferred maps app for the majority of mobile users, regardless of device type. On the other hand, Apple Maps is the default maps app for iOS users, though many users replace the native Apple Maps app with Google Maps.
What is Local Falcon's AI Reviews Analysis tool?
The AI Reviews Analysis tool instantly analyzes Google reviews for your business and its top competitors. It provides an in-depth report on overall sentiment, highlighting what's working and what's not, giving you valuable insights drawn from specific feedback, and offering up strategic suggestions for how to get more positive reviews that could boost your ranking in local search results.
Why does my old report display my current business information?
Do past reports show old business information?
When adding a tracking number to my Google Business Profile should I add it as the primary phone number or seconday?
What are Metric Insights in Local Falcon Scan Reports?
Metric Insights are advanced data points included in Scan Reports that help you understand how your business compares to competitors across the scanned area. These metric insights — SoLV Distance, OSoLV, and Competitors — highlight your geographic ranking reach, your potential to close the gap with top performers, and the number of businesses that truly compete with you for top-ranking positions. They provide deeper context beyond ARP, ATRP, and SoLV so you can make more informed local SEO decisions.
What is SoLV Distance?
SoLV Distance measures how far away from your business you rank in the top 3 compared to how far your competitors rank in the top 3 from their locations. A higher SoLV Distance means your high-ranking visibility covers a wider geographic area. The goal is to match or exceed the competitor average to demonstrate strong local reach.
Your Distance: The average distance to all grid points where you rank in the top 3.
Competitor Average Distance: The same calculation averaged across all competitors.
What is OSoLV (Opportunity Share of Local Voice)?
OSoLV measures your opportunity to become the top-ranking business by comparing your Share of Local Voice (SoLV) directly to the best-performing competitor in the scan. Closing the gap between your SoLV and the Top SoLV indicates progress toward market leadership in your local area.
Your SoLV: How often you appear in the top 3 search results.
Top SoLV: The highest SoLV among all competitors.
What is the Competitors Metric Insight section in Scan Reports?
The Competitors metric shows how many businesses appear in the scan area and how many are actually competing with you for top rankings. This helps you understand the true competitive landscape by distinguishing between all local listings and the smaller group that directly impacts your visibility.
Total Competitors: Every unique listing detected in the scan.
Active Competitors (SoLV > 0): Only businesses that show up in the top 3 at least once.