Rank Tracker for Local Businesses
For small-to-medium-sized local businesses, keeping up with the competition can be a matter of financial life and death. It's crucial to stay on top of popular keywords and know exactly where you stand in terms of local ranking.
That's where Local Falcon comes in. Local Falcon is a powerful rank-tracking tool that's perfect for keeping your business on top of local SEO trends — even on a neighborhood level. The concept is simple — choose a keyword (or keywords) relevant to your business, select a grid size and scan radius, and our rank tracker will show you where you rank for each keyword at each data point compared to local competitors. Where are you in Google's top 3 (which garners 70% of clicks)? Where could you establish a stronger foothold?
Local Falcon is full of useful tools and features that can help you optimize your business's marketing strategy. Here are four:
Falcon AI
It can be difficult to understand ranking data and what can be done to improve your local ranking. Falcon AI is here to translate for you! The AI will analyze the data from your Scan Reports, Google Business Profile, organic search results, and local competitors in order to provide personalized recommendations of exactly what changes you need to make in order to optimize your listings.
Keyword Suggestion
Want to improve your overall keyword ranking, but aren't sure what keywords to use in your scans? Local Falcon will automatically suggest keywords based on terms already being used to search for your business on Google. It'll also show you the estimated monthly impressions your business is getting from each term, allowing you to choose the ones with the highest potential attraction power.
Competitor Tracking
Let's say that you're a small, locally owned pet shop. You're fairly popular in the community, and you're able to stay at the top of the local ranking chart. One day, however, a new pet shop opens a mile away, and you suddenly find yourself knocked down to second place. You're sure that if you could see what keywords they're beating you on, you'd be able to improve your marketing and take the top spot again.
Luckily for your business, Local Falcon allows you to do just that. Our rank tracker allows you to initiate a scan from any listing, including your competitor's. This will allow you to see exactly how your competitor is ranking for certain keywords, which means you'll be able to adjust and optimize your marketing strategy to counter them.
Online Reputation Management, Simplifed
As a small or medium-sized local business, it can be difficult enough to manage day-to-day operations, let alone online reputation. However, online reviews are critical to how your business is perceived, and have a direct impact local search rankings.
Local Falcon makes reputation management for SMBs easy with its one-of-a-kind Reviews Analysis tool, which harnesses AI technology to assess customer sentiment across hundreds of Google Reviews in a single pass — not only at your locations, but competitors' as well!
It consolidates all it into an itemized Reviews Analysis Report to help you best prioritize your time, money, and resources — toward a better customer experience, improved business performance, and a more rooted and trustworthy local online presence.
Rank Local with Local Falcon
Local Falcon is a versatile, highly useful tool for local businesses, allowing you to see how you rank locally for a variety of keywords. You aren't limited to your own ranking, either — competitor ranking allows you to identify weak points in both your marketing strategy and theirs. Sign up for Local Falcon today and see how you rank.