Market Share Analysis Tool for C-Suite Executives
It's no exaggeration to say that C-suite executives carry the weight of their company on their shoulders. Compared to the number of duties they have, keeping up with local SEO may seem too trivial to bother with. But staying connected with your business's marketing strategy, even on a local level, is crucial for maintaining profits.
Thankfully, Local Falcon is here to make that a bit easier. Local Falcon is a powerful rank-tracking tool that allows you to see how much of the local market you control when compared to competing businesses. Simply choose a keyword (or keywords) related to your business, select a grid size and scan radius, and run your scan. Local Falcon's rank tracker will show you how you rank at each point compared to your competitors.
Local Falcon is full of useful tools for market share assessment. Here are four:
SoLV Results
Want to know how strong your online presence is in a local market of interest? Local Falcon's proprietary Share of Local Voice (SoLV) metric will tell you. SoLV is a measure of the percentage of data points on the grid map where you rank in the top three results on search engine results pages, AKA the Local Map Pack. The more places you're top 3 within your scan radius, the higher the SoLV.
Competitor Tracking
Local Falcon doesn't just limit you to your own business's keyword rankings — it also allows you to track your competitors' as well. Simply plug in their business address, choose your keywords, select your grid size and scan radius, and run your scan as normal. Not only does this allow you to see your competitor's ranking, it also allows you to locate weak spots in their marketing strategy and adjust your own accordingly.
Trend Reports
If you'd like to track changes in your keyword rankings over time, Local Falcon's Trend Report generator is the feature for you. This tool will automatically generate a Trend Report whenever a scan is run with the same parameters two or more times. These reports allow you to follow increases or decreases in your ranking and make inferences based on additional data, such as season, the introduction of new competitors, and more. You can view these reports are both line and bar graphs, or export them to Looker Studios for custom visualization.
Enterprise-Level Customer Insights
C-Suite executives require high-level strategic insights to guide company direction effectively. The Local Falcon Reviews Analysis tool offers an invaluable resource by transforming raw review data into actionable intelligence that aligns with broader business objectives like market positioning or operational excellence initiatives.
For instance, you might use the tool's findings to pinpoint systemic issues across multiple locations of a franchise—such as consistent dissatisfaction with cleanliness standards—and then spearhead company-wide policy changes aimed at addressing these concerns comprehensively. This level of detailed feedback empowers executives to make informed decisions that bolster organizational performance and stakeholder confidence.
Increase Market Share with Local Falcon
It's crucial for those in positions of power to stay connected with their company, which is why Local Falcon is here to keep you up-to-date on your local keyword rankings. Not only does it provide you with a SoLV measurement and competitor tracking, it even compiles your rankings over time into easy-to-read Trend Reports. Sign up for Local Falcon today and see how you rank.