Masterfully Maneuver Your B2C Marketing Efforts with Local Falcon
Business-to-consumer (B2C) businesses depend on knowing their audience. It's crucial to stay on top of common keywords, as well as understand trends in keyword searches, in order to cultivate a successful B2C marketing strategy.
That's where Local Falcon can help. Local Falcon is a powerful rank-tracking tool that allows you to compare your local keyword ranking to your competitors. Simply enter a keyword (or keywords) relevant to your business, set your grid size and scan radius, and let Local Falcon do the rest. Our rank tracker will show you how you rank at each point on the radius map compared to your competitors.
Local Falcon can be leveraged as a B2C lead generation tool to understand consumer expectations. Here's how:
Keyword Suggestion
Local Falcon's keyword suggestion feature is a great way to capitalize on your audience's expectations. Not only does it provide you with keywords based on how users search for your business, it shows you the estimated monthly impressions of each keyword. This lets you pick the keywords with the highest attraction potential and avoid wasting time on unpopular ones.
Competitor Scanning
As a B2C business, you always have to be on the lookout for competitors. Local Falcon's rank tracker lets you run ranking scans on your competitors as well as your own business. This allows you to identify weak points in their marketing strategy and adjust your own to capitalize on their blind spots.
Trend Reports
Want to track seasonal increases and decreases in your keyword rankings? Want to find out if your ranking for a certain keyword has improved over the past year? Local Falcon will generate a Trend Report any time a scan has been run with the same settings two or more times. This allows you to track ranking trends over time and adjust your B2C marketing strategy accordingly.
Better Your Brand through Customer Review Analysis
Consumer perception directly impacts sales and brand loyalty. With Local Falcon's Reviews Analysis tool, retail stores, restaurants, and other consumer-facing businesses can aggregate customer sentiment to identify recurring themes—whether it's praise for exceptional customer service or complaints about product quality issues.
For example, a restaurant chain might discover that customers are consistently dissatisfied with wait times during peak hours; this insight could lead them to optimize staffing schedules or implement reservation systems to enhance guest experience. By continuously refining operations based on comprehensive review analysis reports, B2C businesses can improve overall customer satisfaction and drive positive word-of-mouth marketing.
Connect with Your Consumers with Local Falcon
For B2C businesses, understanding local SEO is crucial. That's why Local Falcon is here to suggest keywords, let you check your competitor rankings, and provide trend reports that allow you to track keyword rankings over time. Sign up for Local Falcon today and see how you rank.