A Historical Record of Changes
Falcon Guard tracks modifications to a Google Business Profile and notifies you when it sees a change allowing you to quickly review and respond to updates. These changes are tracked over time so you can use the information for auditing, troubleshooting, and understanding the evolution of your business's online presence.
Tracked Metrics
Falcon Guard tracks the fields critical to your Google Business Profile that impact your local search visibility and customer interactions. Some of the fields include:
- Place ID
- Google FID
- Google CID
- Store Code
- Star Rating
- Latitude / Longitude
- Business Description
- Review Count
- Primary Category
- Secondary Categories
- Business Name
- Address
- Phone Number
- Website URL
- Business Hours
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How much does Falcon Guard cost?
Falcon Guard Costs $0.10 cents per location each month (minimum of $1, which covers 10 locations).
How many listings can Falcon Guard monitor?
Falcon Guard can protect an unlimited number of locations. For just $1 per month, you can monitor up to 10 locations.
Can Falcon Guard monitor competitor listings?
Yes, Falcon Guard can also track changes made to competitor listings, giving you insights into any shifts in their profile that could impact your business in local search rankings. To monitor a competitor's listing, simply add the location to your Local Falcon account and activate the monitor in Falcon Guard settings.
What does Falcon Guard monitor on my Google Business Profile?
Falcon Guard monitors critical changes to your Google Business Profile, including edits to business name, address, phone number, website, business hours, categories, latitude, longitude, business description, star rating, review count, store code and Place ID. Monitoring these fields helps ensure you are alerted when any changes have been made to your listing.
How quickly will I be alerted by Falcon Guard if my listing is changed?
Falcon Guard provides near twice daily alerts when changes are detected. You'll be notified immediately via email and through the notifications section of your Local Falcon account, allowing you to decide whether to take action before the changes impact your business's visibility or reputation.
What types of changes to my Google Business Profile listing should I be concerned about?
While some changes come from legitimate sources like a coworker or even as a suggestion from Google, unauthorized edits such as moving your business's map pin miles away or altering your contact information can hurt your visibility and customer trust. Falcon Guard will alert you to all changes.
Can I see Google Business Profile Performance Metrics in Local Falcon?
Yes! You can see stats on the most important GBP interactions, including calls, website clicks (visits), and direction requests, directly in Falcon Guard Protection Reports.
What do I need to do to see GBP Performance Metrics in Falcon Guard Reports?
That's easy! All you have to do is ensure you have a Falcon Guard subscription ($0.10 per location you want to monitor), connect a Google Account to Local Falcon, and import the locations you manage from the account. Then, add one or more of those locations to Falcon Guard and it will take care of the rest, automatically updating GBP stats for the location twice daily according to its protection scan schedule.
What if I want to see GBP Performance Metrics in Falcon Guard, but I've already added my location to Local Falcon manually?
Just click the "Import From Google Account" button on the Saved Locations page and check the box next to the manually added location to make the connection.
How long does Falcon Guard show GBP Performance Metrics for?
Falcon Guard stores your locations' Google Business Profile performance data forever, allowing you to track performance over time, including for the past 7 days, 30 days, 3 months, 6 months, 12 months, and year-over-year (once we have enough data). You can also toggle between seeing daily and monthly metrics for the chosen timeframe.
Are the GBP Performance Metrics the same in Local Falcon and in my GBP dashboard?
The stats for calls, website visits, and direction requests are the same, with a key difference being that Local Falcon lets you see data from further back in time. GBP only shows interaction metrics for a limited time, while Falcon Guard Reports show you the data forever.
Is it easy to share GBP Performance Metrics from Falcon Guard Reports with clients?
It couldn't be easier! You can download the GBP Performance Metrics as a SVG, PNG, or CSV file and work them into your existing reporting according to your needs. You can also share a whole Falcon Guard Protection report, GBP insights included, with clients via a direct link, PDF, or CSV. This is much easier than extracting the stats from Google, which requires a complex technical process or an expensive third-party tool.
How can I correlate GBP performance with changes to my location's business details?
The easiest way is to track both changes and GBP Performance Metrics with Falcon Guard, which automatically scans your GBP listing twice a day and keeps a record of all changes while also updating stats on the most important profile interactions, including calls, website clicks, and requests for directions.
