Falcon AI's Campaign Report analysis provides you with a high-level overview of your local SEO Campaign performance and Google Business Profile listing health, identifying top and bottom performers and offering actionable recommendations on how to help underperforming locations compete more effectively. Falcon AI also offers Campaign Report competitor analysis, helping you identify who your strongest and weakest competitors are across all target markets.
Getting Started with Falcon AI for Campaigns
Falcon AI is automatically enabled for all new scheduled Campaign Scans, with the option to disable it in the Campaign setup if you ever want or need to.
When you run a Campaign Scan with Falcon AI enabled, the Campaign Report will automatically include a section titled "AI Report Analysis" near the top of the report. You can open up any report and scroll down to find it or click the "AI Analysis Available" button next to any report to jump right to this section.
Understanding Falcon AI's Campaign Report Analysis
Campaign Performance Summary
At the top of your Campaign Report's AI analysis section is a high-level summary of the Campaign's overall performance, based on aggregated data from the Scan Reports for all individual locations included in the Campaign.
This summary highlights key performance indicators, including the SoLV, ARP, and ATRP scores, for the Campaign's highest and lowest performing locations, as well as other indicators of success, such as alignment with competitors' categories and keywords, customer review scores, and Google Business Profile completeness and engagement.
Towards the end of the summary, you'll find some recommendations on how to improve rankings for underperforming locations, such as adding secondary categories to GBP listings, filling out missing business descriptions, improving reviews, and targeting additional localized keywords or competitor categories.
Strongest Ranking Signals
The next subsection of the Campaign Report AI analysis focuses on your locations' ranking signals, starting with the best ones.
Falcon AI highlights what ranking signal successes you've achieved for top-performing locations within the campaign, such as aligning primary and secondary categories with top competitors, posting regularly to improve GBP engagement, and standing out to customers with positive reviews and ratings.
You can use this information to identify what's helping your top locations excel in local search results, so you can replicate strategies across other locations to improve overall performance.
Below the successes, Falcon AI's Campaign Report Analysis identifies issues with Google Business Profile listings that may be affecting rankings for certain locations. These issues are classified as either Major or Minor, helping you prioritize the most impactful optimizations.
Each issue also shows you the number of occurrences of that issue, or how many times it was found in Scan Reports behind the Campaign. This can further help you prioritize optimizations by showing how prevalent an issue is across locations.
For instance, if you see that there are 384 instances of a missing GBP business description, it's a good indicator that you should review all locations' GBP listings and add business descriptions wherever they're missing to optimize the profiles.
Local Citation-Building Recommendations
After the ranking signals subsection, the Campaign Report AI analysis provides you with some general recommendations on how to build local citations that can help you boost rankings for your Campaign locations.
Competitor Analysis
Next, Falcon AI lists and analyzes the top competitors found in the Campaign, offering insights into their keyword strategies, geo-targeting, and key metrics. The Campaign Report competitor analysis ranks your top competitors based on a combination of their KPIs and how many individual scans they were found in, giving you an accurate idea of who your true competition is across locations.
Below this, you'll find an analysis of the Campaign's most vulnerable competitors, with some general recommendations on how to refine your own local SEO strategy to outrank them, such as targeting specific keywords and categories or even moving into new geographic markets.
What To Do Next
After reviewing the AI analysis in a Campaign Report, try asking your Falcon Assist copilot about the Campaign to generate ever more AI-powered insights.
To get started, simply paste the URL of the Campaign Report you want to discuss in a new conversation with Falcon Assist. Then, you can ask the copilot to provide you with even more tailored strategies for improving your Campaign locations' performance, outranking specific competitors, or anything else you need some extra assistance with.
Category:Local Falcon AI
Tag:campaigns
