Last updated on 8/13/2024, 3:52 PM
| # | Category | Field | Type | Description | |||||
| # | 1 | Category | All Auto Scans | Field | Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the Scan | 
|---|---|---|---|---|---|---|---|---|---|
| # | 2 | Category | All Auto Scans | Field | Data Points | Type | Number | Description | Number of data points included in the scan based on the grid size | 
| # | 3 | Category | All Auto Scans | Field | Frequency | Type | Text | Description | Scan Frequency; Possible values: One Time, Every Day, Every Week, Every Two Weeks, Every Month | 
| # | 4 | Category | All Auto Scans | Field | Grid Size | Type | Number | Description | Grid Size for the scheduled scan | 
| # | 5 | Category | All Auto Scans | Field | Keyword | Type | Text | Description | Keyword to be used for the scheduled scan | 
| # | 6 | Category | All Auto Scans | Field | Last Run Date | Type | Date | Description | The date of the most recent completed scan | 
| # | 7 | Category | All Auto Scans | Field | Last Run Time | Type | Text | Description | The time of the most recent completed scan | 
| # | 8 | Category | All Auto Scans | Field | Location Address | Type | Text | Description | Business Address of Location in the Scheduled Scan | 
| # | 9 | Category | All Auto Scans | Field | Location ID | Type | Text | Description | Google Place ID of the Business in the Scheduled Scan | 
| # | 10 | Category | All Auto Scans | Field | Location Name | Type | Text | Description | Business Name of the Scheduled Scan | 
| # | 11 | Category | All Auto Scans | Field | Measurement | Type | Text | Description | Whether the scan uses the Imperial or Metric system of measurement; Possible values: mi or km | 
| # | 12 | Category | All Auto Scans | Field | Next Run Date | Type | Date | Description | The date when the scheduled scan is to run again | 
| # | 13 | Category | All Auto Scans | Field | Next Run Time | Type | Text | Description | The time when the scheduled scan is to run again | 
| # | 14 | Category | All Auto Scans | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scan. | 
| # | 15 | Category | All Auto Scans | Field | Rating | Type | Number | Description | The Google Rating of the business in the scheduled scan. | 
| # | 16 | Category | All Auto Scans | Field | Reviews | Type | Number | Description | The Google reviews of the business in the scheduled scan. | 
| # | 17 | Category | All Auto Scans | Field | Scan Key | Type | Text | Description | Unique identifier for the Autoscan record | 
| # | 18 | Category | Location Query | Field | Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the Scan | 
| # | 19 | Category | Location Query | Field | Location Address | Type | RBC Text | Description | Business Address of Location in the Scheduled Scan | 
| # | 20 | Category | Location Query | Field | Location ID | Type | RBC Text | Description | Google Place ID of the Business in the Scheduled Scan | 
| # | 21 | Category | Location Query | Field | Location Name | Type | RBC Text | Description | Business Name of the Scheduled Scan | 
| # | 22 | Category | Location Query | Field | Rating | Type | 123 Number | Description | The Google Rating of the business in the scheduled scan. | 
| # | 23 | Category | Location Query | Field | Reviews | Type | 123 Number | Description | The Google reviews of the business in the scheduled scan. | 
| # | 24 | Category | Previously Run Scans | Field | ARP | Type | Number | Description | Average Rank Position | 
| # | 25 | Category | Previously Run Scans | Field | ATRP | Type | Number | Description | Average Total Rank Position | 
| # | 26 | Category | Previously Run Scans | Field | Center Point Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the Scan | 
| # | 27 | Category | Previously Run Scans | Field | Data Points | Type | Number | Description | Number of data points included in the scan based on the grid size | 
| # | 28 | Category | Previously Run Scans | Field | Found In | Type | Number | Description | Number of data points the business was found in. | 
| # | 29 | Category | Previously Run Scans | Field | Grid Size | Type | Number | Description | Grid Size set for the scan. | 
| # | 30 | Category | Previously Run Scans | Field | Heatmap Image Linked | Type | Image Link | Description | Scan Heatmap Image linked to Public Report | 
| # | 31 | Category | Previously Run Scans | Field | Heatmap Image URL | Type | URL | Description | Link to the heatmap result of the completed scan. | 
| # | 32 | Category | Previously Run Scans | Field | Image URL | Type | URL | Description | Link to the map result of the completed scan. | 
| # | 33 | Category | Previously Run Scans | Field | Keyword | Type | Text | Description | Keyword used for the scan. | 
| # | 34 | Category | Previously Run Scans | Field | Location Address | Type | Text | Description | Business Address of Location in the scan | 
| # | 35 | Category | Previously Run Scans | Field | Location Coordinates | Type | Latitude, Longitude | Description | Coordinates of the business in the scan. | 
| # | 36 | Category | Previously Run Scans | Field | Location ID | Type | Text | Description | Google Place ID of the business in the scan | 
| # | 37 | Category | Previously Run Scans | Field | Location Name | Type | Text | Description | Name of business used in the scan. | 
| # | 38 | Category | Previously Run Scans | Field | Map Image Linked | Type | Image Link | Description | Scan Map Image linked to Public Report | 
| # | 39 | Category | Previously Run Scans | Field | Measurement | Type | Text | Description | Whether the scan uses the Imperial or Metric system of measurement; Possible values: mi or km | 
| # | 40 | Category | Previously Run Scans | Field | Other Categories | Type | Text | Description | The other category or categories of the business | 
| # | 41 | Category | Previously Run Scans | Field | PDF Report | Type | URL | Description | Link to the PDF report of the completed scan. | 
| # | 42 | Category | Previously Run Scans | Field | Phone | Type | Text | Description | The phone number of the business. | 
| # | 43 | Category | Previously Run Scans | Field | Primary Category | Type | Text | Description | The primary category of the business | 
| # | 44 | Category | Previously Run Scans | Field | Public Report | Type | URL | Description | Link to the publicly available version of the completed scan. | 
| # | 45 | Category | Previously Run Scans | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scan. | 
| # | 46 | Category | Previously Run Scans | Field | Rating | Type | Number | Description | The Google Rating of the business in the scheduled scan. | 
| # | 47 | Category | Previously Run Scans | Field | Record Count | Type | Number | Description | Total number of records in this batch (specifically used in a report template designed by Local Falcon) | 
| # | 48 | Category | Previously Run Scans | Field | Report Key | Type | Text | Description | The unique identifier of the specific report record | 
| # | 49 | Category | Previously Run Scans | Field | Reviews | Type | Number | Description | The Google reviews of the business in the scheduled scan. | 
| # | 50 | Category | Previously Run Scans | Field | Scan Date | Type | Date | Description | The date of the completed scan. | 
| # | 51 | Category | Previously Run Scans | Field | Scan Time | Type | Text | Description | The time of the completed scan. | 
| # | 52 | Category | Previously Run Scans | Field | Scan Type | Type | Text | Description | Whether this report was generated by a manual scan or a scheduled scan. | 
| # | 53 | Category | Previously Run Scans | Field | SoLV | Type | Number | Description | Share of local voice. | 
| # | 54 | Category | Previously Run Scans | Field | Store Code | Type | Text | Description | Business Store Code. | 
| # | 55 | Category | Previously Run Scans | Field | Timestamp | Type | Number | Description | The unix timestamp of the completed scan | 
| # | 56 | Category | Previously Run Scans | Field | URL | Type | Text | Description | The url of the business. | 
| # | 57 | Category | Scan Report Details | Field | ARP | Type | Number | Description | Average Rank Position | 
| # | 58 | Category | Scan Report Details | Field | ATRP | Type | Number | Description | Average Total Rank Position | 
| # | 59 | Category | Scan Report Details | Field | Center Point Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the Scan | 
| # | 60 | Category | Scan Report Details | Field | Coordinates | Type | Latitude, Longitude | Description | Coordinates of the business in the scan. | 
| # | 61 | Category | Scan Report Details | Field | Data Points | Type | Number | Description | Number of data points included in the scan based on the grid size | 
| # | 62 | Category | Scan Report Details | Field | Found In | Type | Number | Description | Number of data points the business was found in. | 
| # | 63 | Category | Scan Report Details | Field | Grid Size | Type | Number | Description | Grid Size set for the scan. | 
| # | 64 | Category | Scan Report Details | Field | Heatmap Image URL | Type | URL | Description | Link to the heatmap result of the completed scan. | 
| # | 65 | Category | Scan Report Details | Field | Image URL | Type | URL | Description | Link to the map result of the completed scan. | 
| # | 66 | Category | Scan Report Details | Field | Keyword | Type | Text | Description | Keyword used for the scan. | 
| # | 67 | Category | Scan Report Details | Field | Location Address | Type | Text | Description | Business Address of Location in the scan | 
| # | 68 | Category | Scan Report Details | Field | Location ID | Type | Text | Description | Google Place ID of the business in the scan | 
| # | 69 | Category | Scan Report Details | Field | Location Name | Type | Text | Description | Name of business used in the scan. | 
| # | 70 | Category | Scan Report Details | Field | Measurement | Type | Text | Description | Whether the scan uses the Imperial or Metric system of measurement; Possible values: mi or km | 
| # | 71 | Category | Scan Report Details | Field | PDF Report | Type | URL | Description | Link to the PDF report of the completed scan. | 
| # | 72 | Category | Scan Report Details | Field | Public Report | Type | URL | Description | Link to the publicly available version of the completed scan. | 
| # | 73 | Category | Scan Report Details | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scan. | 
| # | 74 | Category | Scan Report Details | Field | Rating | Type | Number | Description | The Google Rating of the business in the scan. | 
| # | 75 | Category | Scan Report Details | Field | Report Key | Type | Text | Description | The unique identifier of the specific report record | 
| # | 76 | Category | Scan Report Details | Field | Reviews | Type | Number | Description | The Google reviews of the business in the scan. | 
| # | 77 | Category | Scan Report Details | Field | Scan Date | Type | Date | Description | The date of the completed scan. | 
| # | 78 | Category | Scan Report Details | Field | Scan Time | Type | Text | Description | The time of the completed scan. | 
| # | 79 | Category | Scan Report Details | Field | SoLV | Type | Number | Description | Share of local voice. | 
| # | 80 | Category | Scan Report Details | Field | Timestamp | Type | Text | Description | The unix timestamp of the completed scan | 
| # | 81 | Category | Scan Report Detailed Ranking | Field | ARP | Type | Number | Description | Average Rank Position | 
| # | 82 | Category | Scan Report Detailed Ranking | Field | ATRP | Type | Number | Description | Average Total Rank Position | 
| # | 83 | Category | Scan Report Detailed Ranking | Field | Coordinates | Type | Latitude, Longitude | Description | Google map coordinates of the business | 
| # | 84 | Category | Scan Report Detailed Ranking | Field | Found In | Type | Number | Description | Number of data points the business was found in. | 
| # | 85 | Category | Scan Report Detailed Ranking | Field | Found In (%) | Type | Number | Description | The percentage of the business' found data points in relation to the total data points. | 
| # | 86 | Category | Scan Report Detailed Ranking | Field | Location Address | Type | Text | Description | Business Address of Business | 
| # | 87 | Category | Scan Report Detailed Ranking | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 88 | Category | Scan Report Detailed Ranking | Field | Location Name | Type | Text | Description | Business Name | 
| # | 89 | Category | Scan Report Detailed Ranking | Field | Rating | Type | Number | Description | The Google Rating of the business | 
| # | 90 | Category | Scan Report Detailed Ranking | Field | Report Key | Type | Text | Description | The unique identifier of the specific report record | 
| # | 91 | Category | Scan Report Detailed Ranking | Field | Reviews | Type | Number | Description | The Google Reviews of the business | 
| # | 92 | Category | Scan Report Detailed Ranking | Field | SoLV | Type | Number | Description | Share of Local Voice. | 
| # | 93 | Category | Scan Report Data Point Results | Field | Categories | Type | Text | Description | The Google Category of the business | 
| # | 94 | Category | Scan Report Data Point Results | Field | Claimed | Type | Text | Description | Indicates if the business has been claimed | 
| # | 95 | Category | Scan Report Data Point Results | Field | Coordinates | Type | Latitude, Longitude | Description | Google map coordinates of the business | 
| # | 96 | Category | Scan Report Data Point Results | Field | Distance from Center Point | Type | Text | Description | Distance of business from the centerpoint of the scan | 
| # | 97 | Category | Scan Report Data Point Results | Field | Distance from Data Point | Type | Text | Description | Distance of business from the data point of the scan | 
| # | 98 | Category | Scan Report Data Point Results | Field | Location Address | Type | Text | Description | Business Address of Business | 
| # | 99 | Category | Scan Report Data Point Results | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 100 | Category | Scan Report Data Point Results | Field | Location Name | Type | Text | Description | Business Name | 
| # | 101 | Category | Scan Report Data Point Results | Field | Phone | Type | Text | Description | Google-listed Business Phone | 
| # | 102 | Category | Scan Report Data Point Results | Field | Rank | Type | Number | Description | Rank Position | 
| # | 103 | Category | Scan Report Data Point Results | Field | Rating | Type | Number | Description | The Google Rating of the business | 
| # | 104 | Category | Scan Report Data Point Results | Field | Reviews | Type | Number | Description | The Google Reviews of the business | 
| # | 105 | Category | Scan Report Data Point Results | Field | Scan Coordinates | Type | Latitude, Longitude | Description | Google map coordinates of the data point. | 
| # | 106 | Category | Scan Report Data Point Results | Field | Website URL | Type | Text | Description | Website URL of the businesses | 
| # | 107 | Category | AI Analysis | Field | Analysis Level | Type | Text | Description | Analysis level; whether major, minor, not applicable | 
| # | 108 | Category | AI Analysis | Field | Analysis result | Type | Text | Description | The analysis result | 
| # | 109 | Category | AI Analysis | Field | Analysis Sort Order | Type | Number | Description | The order of analysis results as returned by the system | 
| # | 110 | Category | AI Analysis | Field | Analysis Type | Type | Text | Description | The type of analysis result for this item. Options can be Summary, Problems, or Competitor | 
| # | 111 | Category | Competitor Report | Field | ARP | Type | Number | Description | Average Rank Position | 
| # | 112 | Category | Competitor Report | Field | ATRP | Type | Number | Description | Average Total Rank Position | 
| # | 113 | Category | Competitor Report | Field | Categories | Type | Text | Description | The Google Category of the business | 
| # | 114 | Category | Competitor Report | Field | Claimed | Type | Text | Description | Indicates if the business has been claimed | 
| # | 115 | Category | Competitor Report | Field | Coordinates | Type | Latitude, Longitude | Description | Google map coordinates of the business | 
| # | 116 | Category | Competitor Report | Field | Data Point Coordinates | Type | Latitude, Longitude | Description | Google map coordinates of the data point | 
| # | 117 | Category | Competitor Report | Field | Data Point Rank | Type | Number | Description | The rank of the Business at this data point | 
| # | 118 | Category | Competitor Report | Field | Location Address | Type | Text | Description | Business Address of Business | 
| # | 119 | Category | Competitor Report | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 120 | Category | Competitor Report | Field | Location Name | Type | Text | Description | Business Name | 
| # | 121 | Category | Competitor Report | Field | Phone | Type | Text | Description | Google-listed Business Phone | 
| # | 122 | Category | Competitor Report | Field | Platform | Type | Text | Description | Search Platform | 
| # | 123 | Category | Competitor Report | Field | Rating | Type | Number | Description | The Google Rating of the business | 
| # | 124 | Category | Competitor Report | Field | Reviews | Type | Number | Description | The Google Reviews of the business | 
| # | 125 | Category | Competitor Report | Field | SoLV | Type | Number | Description | Share of Local Voice. | 
| # | 126 | Category | Competitor Report | Field | Website URL | Type | Text | Description | Website URL of the businesses | 
| # | 127 | Category | All Trend Reports | Field | ARP | Type | Number | Description | Average Rank Position of the scan results. | 
| # | 128 | Category | All Trend Reports | Field | ARP Movement | Type | Number | Description | The movement of the business' Average Rank Position between the last run and the most recent scan. | 
| # | 129 | Category | All Trend Reports | Field | ATRP | Type | Number | Description | Average Total Rank Position of the scan results | 
| # | 130 | Category | All Trend Reports | Field | ATRP Movement | Type | Number | Description | The movement of the business Average Total Rank Position between the last run and the most recent scan. | 
| # | 131 | Category | All Trend Reports | Field | Center Point Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the scans | 
| # | 132 | Category | All Trend Reports | Field | Coordinates | Type | Latitude, Longitude | Description | Coordinates of the business in the scans. | 
| # | 133 | Category | All Trend Reports | Field | Data Points | Type | Number | Description | Number of data points included in the scans based on the grid size | 
| # | 134 | Category | All Trend Reports | Field | Date of latest scan | Type | Date | Description | The date of the completed scan | 
| # | 135 | Category | All Trend Reports | Field | Grid Size | Type | Number | Description | Grid Size set for the scans. | 
| # | 136 | Category | All Trend Reports | Field | Keyword | Type | Text | Description | Keyword used for the scans. | 
| # | 137 | Category | All Trend Reports | Field | Location Address | Type | Text | Description | Business Address of Location in the Scheduled Scan | 
| # | 138 | Category | All Trend Reports | Field | Location ID | Type | Text | Description | Google Place ID of the Business in the Scheduled Scan | 
| # | 139 | Category | All Trend Reports | Field | Location Name | Type | Text | Description | Business Name of the Scheduled Scan | 
| # | 140 | Category | All Trend Reports | Field | Measurement | Type | Text | Description | Whether the scans use the Imperial or Metric system of measurement, Possible values mi or km. | 
| # | 141 | Category | All Trend Reports | Field | PDF Report | Type | URL | Description | Link to the PDF report of the trend report | 
| # | 142 | Category | All Trend Reports | Field | Public Report | Type | URL | Description | Link to the publicly available version of the trend report | 
| # | 143 | Category | All Trend Reports | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scans | 
| # | 144 | Category | All Trend Reports | Field | Rating | Type | Number | Description | The Google Rating of the business in the scans. | 
| # | 145 | Category | All Trend Reports | Field | Report Key | Type | Text | Description | The unique Identifier of the specific trend report record | 
| # | 146 | Category | All Trend Reports | Field | Reviews | Type | Number | Description | The Google reviews of the business in the scan. | 
| # | 147 | Category | All Trend Reports | Field | Scan Count | Type | Number | Description | The number of scans belonging to this trend report. | 
| # | 148 | Category | All Trend Reports | Field | SOLV | Type | Number | Description | Share of local voice of the scan results | 
| # | 149 | Category | All Trend Reports | Field | SOLV Movement | Type | Number | Description | The movement of the business' Share of Local Voice between the last run and the most recent scan. | 
| # | 150 | Category | All Trend Reports | Field | Time of latest scan | Type | Text | Description | The time of the completed scan | 
| # | 151 | Category | All Trend Reports | Field | Timestamp | Type | Text | Description | The unix timestamp of the completed scan | 
| # | 152 | Category | Trend Reports Details | Field | ARP | Type | Number | Description | Average Rank Position of the scan results. | 
| # | 153 | Category | Trend Reports Details | Field | ARP Movement | Type | Number | Description | The movement of the business' Average Rank Position between the last run and the most recent scan. | 
| # | 154 | Category | Trend Reports Details | Field | ATRP | Type | Number | Description | Average Total Rank Position of the scan results | 
| # | 155 | Category | Trend Reports Details | Field | ATRP Movement | Type | Number | Description | The movement of the business Average Total Rank Position between the last run and the most recent scan. | 
| # | 156 | Category | Trend Reports Details | Field | Center Point Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the scans | 
| # | 157 | Category | Trend Reports Details | Field | Coordinates | Type | Latitude, Longitude | Description | Coordinates of the business in the scans. | 
| # | 158 | Category | Trend Reports Details | Field | Data Points | Type | Number | Description | Number of data points included in the scans based on the grid size | 
| # | 159 | Category | Trend Reports Details | Field | Date of latest scan | Type | Date | Description | The date of the completed scan | 
| # | 160 | Category | Trend Reports Details | Field | Grid Size | Type | Number | Description | Grid Size set for the scans. | 
| # | 161 | Category | Trend Reports Details | Field | Keyword | Type | Text | Description | Keyword used for the scans. | 
| # | 162 | Category | Trend Reports Details | Field | Location Address | Type | Text | Description | Business Address of Location in the Scheduled Scan | 
| # | 163 | Category | Trend Reports Details | Field | Location ID | Type | Text | Description | Google Place ID of the Business in the Scheduled Scan | 
| # | 164 | Category | Trend Reports Details | Field | Location Name | Type | Text | Description | Business Name of the Scheduled Scan | 
| # | 165 | Category | Trend Reports Details | Field | Measurement | Type | Text | Description | Whether the scans use the Imperial or Metric system of measurement, Possible values mi or km. | 
| # | 166 | Category | Trend Reports Details | Field | PDF Report | Type | URL | Description | Link to the PDF report of the trend report | 
| # | 167 | Category | Trend Reports Details | Field | Public Report | Type | URL | Description | Link to the publicly available version of the trend report | 
| # | 168 | Category | Trend Reports Details | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scans | 
| # | 169 | Category | Trend Reports Details | Field | Rating | Type | Number | Description | The Google Rating of the business in the scans. | 
| # | 170 | Category | Trend Reports Details | Field | Report Key | Type | Text | Description | The unique Identifier of the specific trend report record | 
| # | 171 | Category | Trend Reports Details | Field | Reviews | Type | Number | Description | The Google reviews of the business in the scan. | 
| # | 172 | Category | Trend Reports Details | Field | Scan Count | Type | Number | Description | The number of scans belonging to this trend report. | 
| # | 173 | Category | Trend Reports Details | Field | SOLV | Type | Number | Description | Share of local voice of the scan results | 
| # | 174 | Category | Trend Reports Details | Field | SOLV Movement | Type | Number | Description | The movement of the business' Share of Local Voice between the last run and the most recent scan. | 
| # | 175 | Category | Trend Reports Details | Field | Time of latest scan | Type | Text | Description | The time of the completed scan | 
| # | 176 | Category | Trend Reports Details | Field | Timestamp | Type | Text | Description | The unix timestamp of the completed scan | 
| # | 177 | Category | Trend Report Scans | Field | ARP | Type | Number | Description | Average Rank Position of the scan results. | 
| # | 178 | Category | Trend Report Scans | Field | ATRP | Type | Number | Description | Average Total Rank Position of the scan results | 
| # | 179 | Category | Trend Report Scans | Field | Heatmap Image URL | Type | URL | Description | Link to the heatmap result of the scan | 
| # | 180 | Category | Trend Report Scans | Field | Image URL | Type | URL | Description | Link to the map result of the scan | 
| # | 181 | Category | Trend Report Scans | Field | Report Date | Type | Date | Description | The date of the completed scan | 
| # | 182 | Category | Trend Report Scans | Field | Report Date Looker | Type | Text | Description | The date of the scan report specifically formatted for Looker Studio | 
| # | 183 | Category | Trend Report Scans | Field | Report Timestamp | Type | Text | Description | The unix timestamp of the completed scan | 
| # | 184 | Category | Trend Report Scans | Field | Scan Report Key | Type | Text | Description | The unique identifier of this scan report | 
| # | 185 | Category | Trend Report Scans | Field | SOLV | Type | Number | Description | Share of local voice of the scan results | 
| # | 186 | Category | Trend Report Scans | Field | Trend Report Key | Type | Text | Description | The unique identifier of the specific trend report record | 
| # | 187 | Category | Trend Report Scan Details | Field | ARP | Type | Number | Description | Average Rank Position of the scan results. | 
| # | 188 | Category | Trend Report Scan Details | Field | ATRP | Type | Number | Description | Average Total Rank Position of the scan results | 
| # | 189 | Category | Trend Report Scan Details | Field | Coordinates | Type | Latitude, Longitude | Description | The Google map coordinates of the business | 
| # | 190 | Category | Trend Report Scan Details | Field | Location Address | Type | Text | Description | Business Address of the business | 
| # | 191 | Category | Trend Report Scan Details | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 192 | Category | Trend Report Scan Details | Field | Location Name | Type | Text | Description | Name of business | 
| # | 193 | Category | Trend Report Scan Details | Field | Rating | Type | Number | Description | The Google Rating of the business | 
| # | 194 | Category | Trend Report Scan Details | Field | Reviews | Type | Number | Description | The Google Reviews of the business | 
| # | 195 | Category | Trend Report Scan Details | Field | Scan Report Key | Type | Text | Description | The unique identifier of this scan report | 
| # | 196 | Category | Trend Report Scan Details | Field | SOLV | Type | Number | Description | Share of local voice of the scan results | 
| # | 197 | Category | Keyword Reports | Field | Average ARP | Type | Number | Description | The average of the ARPs of the scans included | 
| # | 198 | Category | Keyword Reports | Field | Average ATRP | Type | Number | Description | The average of the ATRPs of the scans included | 
| # | 199 | Category | Keyword Reports | Field | Average SoLV | Type | Number | Description | The average of the SoLVs of the scans included | 
| # | 200 | Category | Keyword Reports | Field | Date of the latest scan | Type | Date | Description | The date of the latest scan in the keyword report | 
| # | 201 | Category | Keyword Reports | Field | Keyword | Type | Text | Description | The keyword used for this series of reports | 
| # | 202 | Category | Keyword Reports | Field | Location Count | Type | Number | Description | The number of locations included in this keyword report | 
| # | 203 | Category | Keyword Reports | Field | PDF Report | Type | URL | Description | The PDF link for the keyword report | 
| # | 204 | Category | Keyword Reports | Field | Public URL | Type | URL | Description | The publicly accessible link to the keyword report | 
| # | 205 | Category | Keyword Reports | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 206 | Category | Keyword Reports | Field | Scan Count | Type | Number | Description | The number of scans included in this keyword report | 
| # | 207 | Category | Keyword Reports | Field | Time of the latest scan | Type | Text | Description | The time of the latest scan in the keyword report | 
| # | 208 | Category | Keyword Reports | Field | Timestamp | Type | Text | Description | The UNIX timestamp of the latest scan in the keyword report | 
| # | 209 | Category | Keyword Report Details | Field | Average ARP | Type | Number | Description | The average of the ARPs of the scans included | 
| # | 210 | Category | Keyword Report Details | Field | Average ATRP | Type | Number | Description | The average of the ATRPs of the scans included | 
| # | 211 | Category | Keyword Report Details | Field | Average SOLV | Type | Number | Description | The average of the SoLVs of the scans included | 
| # | 212 | Category | Keyword Report Details | Field | Date and Time of latest scan | Type | Text | Description | Pre-formatted date and time of the last scan | 
| # | 213 | Category | Keyword Report Details | Field | Date of the latest scan | Type | Date | Description | The date of the latest scan in the keyword report | 
| # | 214 | Category | Keyword Report Details | Field | Keyword | Type | Text | Description | The keyword used for this series of reports | 
| # | 215 | Category | Keyword Report Details | Field | Location Count | Type | Number | Description | The number of locations included in this keyword report | 
| # | 216 | Category | Keyword Report Details | Field | PDF Report | Type | URL | Description | The PDF link for the keyword report | 
| # | 217 | Category | Keyword Report Details | Field | Public URL | Type | URL | Description | The publicly accessible link to the keyword report | 
| # | 218 | Category | Keyword Report Details | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 219 | Category | Keyword Report Details | Field | Scan Count | Type | Number | Description | The number of scans included in this keyword report | 
| # | 220 | Category | Keyword Report Details | Field | Time of the latest scan | Type | Text | Description | The time of the latest scan in the keyword report | 
| # | 221 | Category | Keyword Report Details | Field | Timestamp | Type | Text | Description | The UNIX timestamp of the latest scan in the keyword report | 
| # | 222 | Category | Keyword Report Scan Details | Field | ARP | Type | Number | Description | Average Rank Position of the scan results. | 
| # | 223 | Category | Keyword Report Scan Details | Field | ATRP | Type | Number | Description | Average Total Rank Position of the scan results | 
| # | 224 | Category | Keyword Report Scan Details | Field | ATRP Movement | Type | Number | Description | The movement of the business' Average Total Rank Position between the last run and the most recent scan. | 
| # | 225 | Category | Keyword Report Scan Details | Field | Center Point Coordinates | Type | Latitude, Longitude | Description | The center point coordinates of the scan | 
| # | 226 | Category | Keyword Report Scan Details | Field | Data Points | Type | Number | Description | Number of data points included in the scans based on the grid size | 
| # | 227 | Category | Keyword Report Scan Details | Field | Grid Size | Type | Number | Description | Grid Size set for the scans. | 
| # | 228 | Category | Keyword Report Scan Details | Field | Last Report Key | Type | Text | Description | The report key of the last scan report included in the keyword report | 
| # | 229 | Category | Keyword Report Scan Details | Field | Last Scan Date | Type | Text | Description | The date and time of the last scan included in the keyword report | 
| # | 230 | Category | Keyword Report Scan Details | Field | Location Address | Type | Text | Description | Business Address of the business | 
| # | 231 | Category | Keyword Report Scan Details | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 232 | Category | Keyword Report Scan Details | Field | Location Name | Type | Text | Description | Name of business | 
| # | 233 | Category | Keyword Report Scan Details | Field | Measurement | Type | Text | Description | Whether the scans use the Imperial or Metric system of measurement, Possible values: mi or km | 
| # | 234 | Category | Keyword Report Scan Details | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scans | 
| # | 235 | Category | Keyword Report Scan Details | Field | Rating | Type | Number | Description | The Google rating of the business | 
| # | 236 | Category | Keyword Report Scan Details | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 237 | Category | Keyword Report Scan Details | Field | Reviews | Type | Number | Description | The Google reviews of the business | 
| # | 238 | Category | Keyword Report Scan Details | Field | SOLV | Type | Number | Description | Share of Local Voice | 
| # | 239 | Category | Keyword Report Scan Details | Field | SOLV Movement | Type | Number | Description | The movement of the business' Share of Local Voice between the last run and the most recent scan. | 
| # | 240 | Category | Location Reports | Field | Average ARP | Type | Number | Description | The average ARP of the scans included in the location report | 
| # | 241 | Category | Location Reports | Field | Average ATRP | Type | Number | Description | The average ATRP of the scans included in the location report | 
| # | 242 | Category | Location Reports | Field | Average SOLV | Type | Number | Description | The average SOLV of the scans included in the location report | 
| # | 243 | Category | Location Reports | Field | Date | Type | Text | Description | The date of the latest scan in the location report | 
| # | 244 | Category | Location Reports | Field | Keyword Count | Type | Number | Description | The number of keywords included in the location report | 
| # | 245 | Category | Location Reports | Field | Keywords | Type | Text | Description | The keywords included in the location report | 
| # | 246 | Category | Location Reports | Field | Location Address | Type | Text | Description | Business Address of the business | 
| # | 247 | Category | Location Reports | Field | Location Coordinates | Type | Latitude, Longitude | Description | The Google map coordinates of the business | 
| # | 248 | Category | Location Reports | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 249 | Category | Location Reports | Field | Location Name | Type | Text | Description | Name of business | 
| # | 250 | Category | Location Reports | Field | PDF Report | Type | URL | Description | The PDF link for the location report | 
| # | 251 | Category | Location Reports | Field | Public URL | Type | URL | Description | The publicly accessible link to the location report | 
| # | 252 | Category | Location Reports | Field | Rating | Type | Number | Description | The Google rating of the business | 
| # | 253 | Category | Location Reports | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 254 | Category | Location Reports | Field | Reviews | Type | Number | Description | The Google reviews of the business | 
| # | 255 | Category | Location Reports | Field | Scan Count | Type | Number | Description | The number of scans included in the location report | 
| # | 256 | Category | Location Reports | Field | Timestamp | Type | Text | Description | The UNIX timestamp of the latest scan in the location report | 
| # | 257 | Category | Location Report Details | Field | Average ARP | Type | Number | Description | The average ARP of the scans included in the location report | 
| # | 258 | Category | Location Report Details | Field | Average ATRP | Type | Number | Description | The average ATRP of the scans included in the location report | 
| # | 259 | Category | Location Report Details | Field | Average SOLV | Type | Number | Description | The average SOLV of the scans included in the location report | 
| # | 260 | Category | Location Report Details | Field | Date | Type | Text | Description | The date of the latest scan in the location report | 
| # | 261 | Category | Location Report Details | Field | Keyword Count | Type | Number | Description | The number of keywords included in the location report | 
| # | 262 | Category | Location Report Details | Field | Location Address | Type | Text | Description | Business Address of the business | 
| # | 263 | Category | Location Report Details | Field | Location Coordinates | Type | Latitude, Longitude | Description | The Google map coordinates of the business | 
| # | 264 | Category | Location Report Details | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 265 | Category | Location Report Details | Field | Location Name | Type | Text | Description | Name of business | 
| # | 266 | Category | Location Report Details | Field | PDF Report | Type | URL | Description | The PDF link for the location report | 
| # | 267 | Category | Location Report Details | Field | Public URL | Type | URL | Description | The publicly accessible link to the location report | 
| # | 268 | Category | Location Report Details | Field | Rating | Type | Number | Description | The Google rating of the business | 
| # | 269 | Category | Location Report Details | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 270 | Category | Location Report Details | Field | Reviews | Type | Number | Description | The Google reviews of the business | 
| # | 271 | Category | Location Report Details | Field | Scan Count | Type | Number | Description | The number of scans included in the location report | 
| # | 272 | Category | Location Report Details | Field | Timestamp | Type | Text | Description | The UNIX timestamp of the latest scan in the location report | 
| # | 273 | Category | Location Report Keyword Details | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 274 | Category | Location Report Keyword Details | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 275 | Category | Location Report Keyword Details | Field | Date | Type | Text | Description | The date of the latest scan in the location report | 
| # | 276 | Category | Location Report Keyword Details | Field | Keyword | Type | Text | Description | The keyword used for scan in the location report | 
| # | 277 | Category | Location Report Keyword Details | Field | Last Scan Report Key | Type | Text | Description | The report key of the last scan report included in the keyword report | 
| # | 278 | Category | Location Report Keyword Details | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 279 | Category | Location Report Keyword Details | Field | Scan Count | Type | Number | Description | The number of scans included in the location report | 
| # | 280 | Category | Location Report Keyword Details | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 281 | Category | Location Report Keyword Details | Field | Timestamp | Type | Text | Description | The UNIX timestamp of the latest scan in the location report | 
| # | 282 | Category | Campaigns | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 283 | Category | Campaigns | Field | ARP Change | Type | Number | Description | Average Rank Position Change | 
| # | 284 | Category | Campaigns | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 285 | Category | Campaigns | Field | ATRP Change | Type | Number | Description | Average Total Rank Position Change | 
| # | 286 | Category | Campaigns | Field | Campaign Name | Type | Text | Description | The name of the campaign | 
| # | 287 | Category | Campaigns | Field | Date Last Run | Type | Text | Description | The date the campaign report was last run | 
| # | 288 | Category | Campaigns | Field | Date Last Run | Type | Text | Description | The date the campaign report is set to run next | 
| # | 289 | Category | Campaigns | Field | Frequency | Type | Text | Description | The run time frequency of this campaign | 
| # | 290 | Category | Campaigns | Field | Grid Size | Type | Number | Description | Grid Size set for the scans | 
| # | 291 | Category | Campaigns | Field | Measurement | Type | Text | Description | Whether the scans use the Imperial or Metric system of measurement, Possible values mi or km | 
| # | 292 | Category | Campaigns | Field | Number of Keywords | Type | Number | Description | The number of keywords in this campaign | 
| # | 293 | Category | Campaigns | Field | Number of Locations | Type | Number | Description | The number of locations in this campaign | 
| # | 294 | Category | Campaigns | Field | Number of Scans | Type | Number | Description | The number of scans completed for this campaign | 
| # | 295 | Category | Campaigns | Field | Public URL | Type | URL | Description | The publicly accessible link to the campaign report | 
| # | 296 | Category | Campaigns | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scans | 
| # | 297 | Category | Campaigns | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 298 | Category | Campaigns | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 299 | Category | Campaigns | Field | SOLV Change | Type | Number | Description | Share of Local Voice Change | 
| # | 300 | Category | Campaigns | Field | Status | Type | Text | Description | The status of the campaign | 
| # | 301 | Category | Campaign Details | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 302 | Category | Campaign Details | Field | ARP Change | Type | Number | Description | Average Rank Position Change | 
| # | 303 | Category | Campaign Details | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 304 | Category | Campaign Details | Field | ATRP Change | Type | Number | Description | Average Total Rank Position Change | 
| # | 305 | Category | Campaign Details | Field | Campaign Name | Type | Text | Description | The name of the campaign | 
| # | 306 | Category | Campaign Details | Field | Date Created | Type | Text | Description | The date the campaign report was created | 
| # | 307 | Category | Campaign Details | Field | Date Last Run | Type | Text | Description | The date the campaign report was last run | 
| # | 308 | Category | Campaign Details | Field | Date Last Updated | Type | Text | Description | The date the campaign report was last updated | 
| # | 309 | Category | Campaign Details | Field | Date Next Run | Type | Text | Description | The date the campaign report is set to run next | 
| # | 310 | Category | Campaign Details | Field | Frequency | Type | Text | Description | The run time frequency of this campaign | 
| # | 311 | Category | Campaign Details | Field | Grid Size | Type | Number | Description | Grid Size set for the scans | 
| # | 312 | Category | Campaign Details | Field | Keyword Count | Type | Number | Description | Number of keywords in this campaign | 
| # | 313 | Category | Campaign Details | Field | Location Count | Type | Number | Description | Number of locations in this campaign | 
| # | 314 | Category | Campaign Details | Field | Measurement | Type | Text | Description | Whether the scans use the Imperial or Metric system of measurement: Possible values: mi or km | 
| # | 315 | Category | Campaign Details | Field | Public URL | Type | URL | Description | The publicly accessible link to the campaign report | 
| # | 316 | Category | Campaign Details | Field | Radius | Type | Number | Description | The maximum distance of the scan area from the centerpoint of the scans | 
| # | 317 | Category | Campaign Details | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 318 | Category | Campaign Details | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 319 | Category | Campaign Details | Field | SOLV Change | Type | Number | Description | Share of Local Voice Change | 
| # | 320 | Category | Campaign Details | Field | Status | Type | Text | Description | The status of the campaign | 
| # | 321 | Category | Campaign Locations | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 322 | Category | Campaign Locations | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 323 | Category | Campaign Locations | Field | Keyword Count | Type | Number | Description | Number of keywords | 
| # | 324 | Category | Campaign Locations | Field | Location Address | Type | Text | Description | Business Address of the business | 
| # | 325 | Category | Campaign Locations | Field | Location Coordinates | Type | Latitude, Longitude | Description | The Google map coordinates of the business | 
| # | 326 | Category | Campaign Locations | Field | Location ID | Type | Text | Description | Google Place ID of the business | 
| # | 327 | Category | Campaign Locations | Field | Location Name | Type | Text | Description | Name of business | 
| # | 328 | Category | Campaign Locations | Field | Rating | Type | Number | Description | The Google Rating of the business | 
| # | 329 | Category | Campaign Locations | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 330 | Category | Campaign Locations | Field | Reviews | Type | Number | Description | The Google Reviews of the business | 
| # | 331 | Category | Campaign Locations | Field | Scan Date | Type | Text | Description | The date this report was generated/run. | 
| # | 332 | Category | Campaign Locations | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 333 | Category | Campaign Keywords | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 334 | Category | Campaign Keywords | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 335 | Category | Campaign Keywords | Field | Keyword | Type | Text | Description | Campaign Keyword | 
| # | 336 | Category | Campaign Keywords | Field | Location Count | Type | Number | Description | Number of locations | 
| # | 337 | Category | Campaign Keywords | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 338 | Category | Campaign Keywords | Field | Scan Date | Type | Text | Description | The date this report was generated/run. | 
| # | 339 | Category | Campaign Keywords | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 340 | Category | Campaign Metrics | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 341 | Category | Campaign Metrics | Field | ARP Movement | Type | Number | Description | Average Rank Position Movement | 
| # | 342 | Category | Campaign Metrics | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 343 | Category | Campaign Metrics | Field | ATRP Movement | Type | Number | Description | Average Total Rank Position Movement | 
| # | 344 | Category | Campaign Metrics | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 345 | Category | Campaign Metrics | Field | Scan Date | Type | Text | Description | The date this report was generated/run. | 
| # | 346 | Category | Campaign Metrics | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 347 | Category | Campaign Metrics | Field | SOLV Movement | Type | Number | Description | Share of Local Voice Movement | 
| # | 348 | Category | Campaign Scans | Field | ARP | Type | Number | Description | The Average Rank Position of the completed scan in the location report | 
| # | 349 | Category | Campaign Scans | Field | ATRP | Type | Number | Description | The Average Total Rank Position of the completed scan in the location report | 
| # | 350 | Category | Campaign Scans | Field | Center Point Coordinates | Type | Latitude, Longitude | Description | Centerpoint Coordinates for the Scan | 
| # | 351 | Category | Campaign Scans | Field | Data Points | Type | Number | Description | Number of data points included in the scan based on the grid size | 
| # | 352 | Category | Campaign Scans | Field | Group Rank | Type | Text | Description | The location's rank among the scans based on the ARP breakdown | 
| # | 353 | Category | Campaign Scans | Field | Keyword | Type | Text | Description | Keyword used for the scan | 
| # | 354 | Category | Campaign Scans | Field | Location Address | Type | Text | Description | Business Address of Location in the scan | 
| # | 355 | Category | Campaign Scans | Field | Location Coordinates | Type | Latitude, Longitude | Description | Coordinates of the business in the scan | 
| # | 356 | Category | Campaign Scans | Field | Location ID | Type | Text | Description | Google Place ID of the business in the scan | 
| # | 357 | Category | Campaign Scans | Field | Location Name | Type | Text | Description | Name of business used in the scan | 
| # | 358 | Category | Campaign Scans | Field | Ranking Issue | Type | Text | Description | A ranking issue, if any, for the location | 
| # | 359 | Category | Campaign Scans | Field | Rating | Type | Number | Description | The Google Rating of the business in the scheduled scan | 
| # | 360 | Category | Campaign Scans | Field | Report Key | Type | Text | Description | The unique identifier of the keyword report | 
| # | 361 | Category | Campaign Scans | Field | Reviews | Type | Number | Description | The Google reviews of the business in the scheduled scan | 
| # | 362 | Category | Campaign Scans | Field | Scan Date | Type | Text | Description | The date this report was generated | 
| # | 363 | Category | Campaign Scans | Field | Scan Report Key | Type | Text | Description | Unique identifier of this report in the campaign | 
| # | 364 | Category | Campaign Scans | Field | SOLV | Type | Number | Description | The Share of Local Voice of the completed scan in the location report | 
| # | 365 | Category | Campaign Scans | Field | Timestamp | Type | Text | Description | The UNIX timestamp of the latest scan in the location report | 
			Categories:GeneralReporting
			Tags:integrationslooker studio