Article KB7

Why are the results a bit different than when I check in my browser?

Last updated on 8/14/2024, 3:17 PM

If you have used your browser to perform a search, Google will remember that and personalize search results it further provides for you.

Also, if you are performing a search on Google Maps, the zoom level of the map will be a factor as to what results are displayed as well. Since we need to set the zoom to a default level, it might be different than the zoom level you are looking at.

Lastly, we want to stress that rankings are highly variable and dependent on many factors. These include variables such as whether the IP address been used before to perform a similar search, whether you are logged in to Google or not, whether or not the browser is in incognito mode, and whether you're using a mobile or desktop. There is no 'perfect' rank scan for local results, because everyone sees slightly different results in a real-world scan.