ARP = Average Rank Position (Top 20)
ARP shows how your location is ranking in relation to the top 20 listings.
ATRP = Average Total Rank Position (All)
ATRP shows how your location is ranking in relation to all of the listings found.
If you scan a large area the top 20, the majority of the time, are going to be the locations that are closest to the center point.
These two numbers let you quickly see how well you're ranking in the immediate vicinity to the center point vs how you're ranking further away.
Categories:Map Scan ToolReporting
Tags:reportingmap scan toolscan reportmetrics