As 2025 kicks off, there's no doubt that we are officially in the era of AI optimization (AIO), with search engines becoming increasingly AI-integrated and SEO tools launching more and more AI-powered features to keep pace.
When powered by artificial intelligence, SEO tools can help exponentially with everything from on-page SEO and content optimization to local search engine optimization and competitor SEO analysis.
But with so many SEO tools promoting AI-driven features, it can be hard to choose the perfect tools for your needs and goals, so we've put together this guide to some of the best AI SEO tools available right now.
Why Should You Use AI Tools for SEO?
In the AIO era, companies are not only tasked with optimizing for traditional machine learning-driven search engine algorithms, but also new AI-powered search features, including Google's AI Overviews and Bing's generative search, as well as emerging AI search tools, like ChatGPT Search.
With search engines increasingly relying on AI integrations to provide users with richer results and more effectively determine rankings, and AI innovators working nonstop to release newer, more powerful AI models (like OpenAI's upcoming o1 model), businesses need to adapt by leveraging AI themselves in order to stay competitive.
AI SEO tools can help you better understand the search environment you're working in, streamlining and automating various SEO processes to save time and improve results for local SEO, organic SEO, and everything in between.
Top AI SEO Tools To Try for Different Types of Optimization
AI SEO Tools for Website SEO
Screaming Frog SEO Spider
Screaming Frog SEO Spider crawls your site to analyze site architecture, technical errors, and help improve SEO performance on a granular level, aiding in both on-page and technical SEO improvements. While not heavily AI-integrated, the platform does give you the option to communicate with OpenAI's ChatGPT through its API during a crawl, allowing you to prompt the generative AI for help with optimizing specific on-page elements.
Lumar (Formerly Deepcrawl)
Lumar is a website intelligence platform for technical SEO. The tool offers in-depth site audits that identify and help resolve issues such as broken links, crawl errors, and poor site structure. AI-generated ticket content and AI-suggested solutions for accessibility provide developers with all the information they need to fix issues, ensuring your website stays healthy and optimized for search engines, leading to better rankings.
AI SEO Tools for Optimizing Content
Surfer SEO
Known for being one of the best AI tools for writing SEO-rich blog content, Surfer SEO offers detailed content optimization recommendations. It helps you structure your articles based on top-ranking competitors and keywords and ensures that your content aligns with search intent and SEO best practices. Surfer SEO even offers its own generative AI feature for outlining and writing articles.
Frase
Frase is another AI tool for writing SEO-friendly blog content. It analyzes and condenses content from top search results to help you with research, writing, and optimization. The integrated AI even generates optimized content briefs and helps you optimize existing content by analyzing competitors and keywords, providing quick insights into how to boost your rankings.
Clearscope
This tool uses AI to improve the quality and relevance of your content. It provides keyword suggestions and content optimization tips that help align your content with what search engines and users are looking for, contributing to higher visibility.
Yoast SEO
Yoast is a widely-used AI SEO plugin for WordPress that includes AI-powered features to help optimize content for readability and SEO. It provides real-time feedback on headings, keyword usage, meta descriptions, internal linking, and readability to ensure that your blog posts and pages are fully optimized for search engines and user experience.
Rank Math
This is another AI-integrated SEO plugin for WordPress that helps streamline on-page optimization by offering suggestions for meta tags, keyword placement, and internal linking. It also integrates with Google Search Console to track your site's performance and ensure you're meeting the latest algorithmic requirements. You can also chat with RankBot, the platform's AI content assistant, for real-time help with your content creation processes.
Local SEO AI Tools
Local Falcon
Local Falcon is a geo-grid rank tracking tool and local SEO AI software platform that integrates AI at all levels. AI-driven features include Falcon AI analysis and optimization recommendations in reports, AI Reviews Analysis, and Falcon Assist, an AI local SEO copilot for real-time support when it comes to using Local Falcon or optimizing your local search presence. All of these AI-driven features result in a highly personalized, automated local SEO experience and, ultimately, better local search rankings.
Yext
Yext is a platform that helps you manage local business listings and reputation across platforms like Google, Bing, Apple Maps, and other directories and review sites. With the launch of the platform's AI-powered Yext Social feature, users can now automatically generate localized social media posts and other content, as well as gain intelligent insights into location-specific performance of content to better optimize for local audiences.
AI SEO Tools for Keyword Research
Ahrefs
Regarded as one of the best AI keyword tools for SEO research, Ahrefs uses AI to provide keyword suggestions, search intent insights, and even keyword translations. Overall, it helps you identify the best keyword targeting opportunities for your SEO efforts.
Moz Pro
Moz Pro is an all-in-one SEO growth platform with AI-driven features, including search intent insights and domain overviews of search themes and keyword topics. These AI SEO features can help you understand how Google and other search engines view your site and how users are searching for and finding it.
Semrush
Semrush's AI-enabled Keyword Magic Tool lets you enter a domain to get personalized data and recommendations when performing keyword research. The platform also offers an AI-powered SEO assistant for help with building your SEO strategies and tracking their performance.
Multi-Purpose AI SEO Tools
Claude
Claude by Anthropic is a powerful multi-purpose AI tool for SEO professionals. Known for its deep contextual understanding and reliably accurate, high-quality outputs, Claude is perfect for SEO tasks like analyzing competitor strategies, optimizing content at scale, or creating strategies and briefs based on data-backed insights. Overall, Claude's ability to process extensive datasets while understanding context makes it an excellent choice for a range of SEO applications (which is why we prefer it for local SEO analysis at Local Falcon)!
ChatGPT
ChatGPT by OpenAI is a versatile generative AI tool that can be used to support a variety of SEO tasks. From creating optimized content outlines and drafts to brainstorming keyword strategies and topic ideas, it can function like an SEO copilot to help streamline various SEO-related workflows. With advanced natural language understanding, ChatGPT can also simulate human-like brainstorming sessions and provide insights into strategies for improving search visibility. ChatGPT's custom instructions feature also allows users to tailor outputs to specific SEO goals.
Wrapping Up on the Best AI Tools for SEO
AI and SEO now go hand in hand, with artificial intelligence now playing a central role in shaping how search engines rank content and how businesses optimize for better visibility.
In the AI optimization era, implementing AI tools is essential for streamlining different SEO processes, from technical audits and on-page optimization to content creation, local SEO, and keyword research.
By incorporating AI tools into your SEO strategy, you can stay one step ahead of competitors, boost local and organic rankings, save time, and ensure that your efforts are aligned with the search engine algorithms that heavily influence online visibility and success.
