How should I group multiple business locations together for Campaigns?
Campaigns work best when you group together businesses that are in areas with similar population densities, such as businesses in rural areas and businesses in urban centers. You can also create Location Groups, and add those groups to a Campaign Scan.
What are Campaigns in Local Falcon?
Campaign Scans allow you to schedule recurring Auto Scans for one or more business locations, using the same Scan Settings and delivering automated Campaign Reports to you and anyone else you want to keep in the loop each time a scan is completed.
Do I have to send Campaign Report notification emails after Campaign Scans?
No. You can choose not to send Campaign Report notification emails while creating a new Campaign, or turn them off for existing Campaigns at any time.
What should I do if I'm not sure what Scan Settings to use for Campaigns?
We recommend running individual "baseline" scans for the business locations you want to create Campaigns for in order to get an idea of what settings to use (this will also help you determine which business locations make the most sense to group together in Campaigns).
Can I edit a Campaign after I create it?
Yes! You can edit the business locations and keywords, Campaign Scan schedule, and Campaign Report notification email, as well as toggle the Campaign on and off, at any time after you create a Campaign in Local Falcon. Grid Size and Scan Radius settings can be edited up until the first scan runs.
Can I filter individual Campaign Reports?
Yes, you can filter the data within individual Campaign Reports using Location Groups and subgroups to see only the data for certain business locations within that Campaign. You can then easily share these filtered reports with stakeholders by clicking the "Share" button.
