Frequently Asked Questions about Local Falcon

ARP = Average Rank Position

ATRP = Average Total Rank Position

The difference is that the ARP is an average of only the pins that actually have a result (position 20 or less). ATRP averages all the pins, even when a business is not found (20+).

This difference helps you compare if a business is ranking well across a wide area, or if they are ranking well in only a small area within the search grid.

SoLV stands for "Share of Local Voice". This shows how often a business ranks in the top three positions on the grid you are viewing. "Share of Local Voice is an invaluable metric that can help estimate the true possibilities for improvement for any local keyword." Additionally, over time, SoLV may be an excellent tool for understanding brand lift. SoLV is a registered trademark of Local Falcon LLC. 

Yes! It's easy to share the results of your Local Falcon scans. Just tap the "Share" button on the report page. Sharing is available on all report types and for all account types. No login is necessary to view the results of a scan, and the reporting URL is provided in a "white label" format, so you don't have to let the recipient know what tool you used to perform the scan, either!